I used AI to build an entire credit union website in hours (and it's incredible)
In this episode of the Banking on Digital Growth Podcast, Derik sits down with Kelly Hellickson of EmpowerFi to explore the future of AI-native websites, the agentic web, and why traditional content management systems may not be the best way to build digital experiences moving forward.
During the conversation, Derik demonstrates a real-world prototype where AI designs, builds, and deploys a fully functional credit union website, including creating an entirely new youth checking page live during the episode.
The implications for financial institutions are massive: faster development, lower costs, better user experiences, and a future where AI becomes the content management system itself.
⏱️ Timestamps
00:00 Introduction and the future of AI-built websites
01:12 Meet Kelly Hellickson and EmpowerFi
03:00 Building modern MarTech stacks for financial institutions
06:00 Why many financial institutions still restrict AI tools
09:28 The conversation that sparked this episode
10:53 Could AI replace traditional CMS platforms?
12:13 Derik's AI workflow and being a top 1% ChatGPT user
16:21 Building AI-powered tools and website experiences
18:00 The concept of an AI-native website
22:25 Why AI can finally build complete websites
24:20 Live demo: an AI-generated credit union website prototype
25:25 How 140 A/B tests influence website design decisions
30:13 Introducing Claude Design and AI-first website creation
33:07 Using A/B testing data to guide AI-generated pages
35:15 How conversion optimization and A/B testing work
41:00 Training AI with proven website performance data
43:00 AI generates a youth checking page in real time
45:04 Why AI-generated design rationale is a game changer
47:04 Updating website experiences on demand with AI
49:31 When could AI-native websites become mainstream?
50:27 The vision for a fully agentic website platform
52:23 Claude Design → Claude Code workflow explained
54:09 How AI could make websites 10x faster and cheaper
56:01 Viewing the completed AI-generated page
57:44 Deploying the page live with Vercel
59:13 From AI design to a live website in minutes
01:00:00 Final thoughts on the future of AI-native websites
If you're interested in AI, digital marketing, website strategy, or the future of financial institution websites, this episode offers a firsthand look at what's possible today and where things are headed next.
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