Putting AI Tools to Work for Your Marketing Team

This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle.

Episode 216 - Originally aired March 2024

Dave Hunt is now the Executive Creative Director at Old Dominion. 

On November 30th, 2022, ChatGPT changed the world.

Just months before, Dave Hunt, now Executive Creative Director of Old Dominion, had been developing a large-scale email marketing campaign at another university.

Dave discovered that the months of work that went into creating it could all be done in minutes now. It hooked him into looking at how to use generative AI further to keep his new team at ODU doing the creative work instead of grunt work.

This episode will change the way you think about using generative AI with your team and how it can shape the marketing of your college or university.

Join Us As We Discuss

- Focusing on the tasks AI can’t do [8:32]

- Enhancing audience engagement with prospective students [22:38] 

- The challenge of authenticity with Gen-Z and Gen Alpha [28:34] 

- Achieving brand voice alignment when using AI [33:42]

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

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