Jérôme Laurent, Pricinghub : “Retailers often overestimate the price sensitivity of consumers”

Pricing is an important element in your strategy. Instinctively, you might think that the lowest price is the one you have to apply and aim for. But is it so? Maybe price sensitivity is something you should measure? It is quite an interesting topic and to talk about it, my guest is Jérôme Laurent from Pricinghub. Together we chat about how retailers can study, measure and optimize their strategy when it comes to pricing. 

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