BTL: Maxime Pierlot vs Champagne

Grab a glass and join us for a lively new episode of Behind the Label, where we sit down with Maxime Pierlot, General Export Manager at A. Bergère Champagne. We dive straight into the action around a blind tasting built on one simple but tricky question: “Champagne or not Champagne?” From the first sip, we taste, debate, challenge our assumptions, and let the wines speak.

Along the way, Maxime takes us inside the world of A. Bergère: a family grower Champagne shaped by five generations, driven by terroir, and guided by a bold, modern vision. We talk about the rise of grower Champagnes, the importance of blending versus plot wines, Champagne at the table, still wines from Champagne, climate change, and even the future of non-alcoholic wine.

It’s geeky, honest, playful, and deeply human. If you love Champagne, blind tastings, and behind-the-scenes stories from the people who make the bottles you drink, this episode is made for you. Tune in, you might just rethink what’s in your glass.

👉🏻 Enjoy fully this talk show with the original video, available on Youtube.

▬▬ 🎁 GIFTS 🎁 ▬▬

🥂 Discover Champagne A. Bergère

🍾 Shoutout to Silène, wine bar in Hong Kong, for welcoming us

💛 Explore Champagne with our dedicated travel guide

🤓 Join the Academy and learn all you need to know about wine

🎁 Get your wine essentials on our shop: a curated selection of wine glasses, posters and much more

▬▬ ⭐️ ABOUT ⭐️ ▬▬

My name is Antoine, and I’ve been passionate about wine for several years. I knew nothing at first, so I went out to meet the biggest figures in the industry and turned those encounters into a podcast that’s now listened to by over 100,000 people. I now share with you what I’ve learned, and I hope we embark together on a beautiful wine journey to discover the finest experiences.

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