#10 How CMOs from top tech companies balance short and long term strategies, with Al Cadena, Global Client Executive @ LinkedIn

Welcome to this new episode of Market'In! We are happy to welcome our first guest in this podcast, and what an amazing guest! Al as a strong experience in the tech industry and has worked with many top companies on their B2B marketing strategies. And good news for you, he is here with us to share all the best practices he has learn over the years!

In this episode we discussed about the pressure for short term results that more and more CMOs are getting and how to respond to it. We talked about the importance of sales and marketing alignement, the way brand is impacting leadgen and how to create retargeting pools that will convert!

A lot of goodness here, and we look forward to present you our next amazing guests!

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