Retail Intelligence, LinkedIn Influence & B2B Trust: A Conversation with Steve Collinge

LAF B2B Influencer Podcast welcomes Steve Collinge, managing director of Insight Retail Group, one of the most respected voices in retail intelligence and retail technology.

Recognized as a Rethink Retail Top Retail Expert 2026 and a Retail Technology Innovation Hub Top 100 Retail Technology Influencer 2025, Steve has built a reputation for helping retailers and brands turn complex market data into clear commercial insight.

With more than a decade leading Insight Retail Group, Steve works at the intersection of data, technology, and retail strategy, advising everyone from regional chains to global retailers on how to make faster and smarter decisions.

Beyond his work in retail intelligence, Steve has also built a highly engaged professional audience on LinkedIn, where he shares sharp commentary on retail innovation, industry trends, and the realities behind the retail technology ecosystem.

In this conversation, we explore:

• How decision-making and budget politics differ between regional retailers and global enterprises
• Why data-driven insights sometimes fail inside organizations despite clear evidence
• What motivated Steve to start creating content on LinkedIn and the gap he saw in retail conversations
• How professionals can create content that actually saves executives time and delivers real insight
• Why practitioners often have more influence than vendors in B2B decision-making
• The real commercial impact of B2B influencer marketing and industry credibility
• What brands must understand about audience pressures, KPIs, and internal roadblocks before collaborating with experts

This episode also touches on Steve’s experience collaborating with Les Années Folles, and how credible voices in an industry can help brands build trust, visibility, and meaningful commercial relationships.

Whether you're a retail executive, B2B marketer, tech founder, or industry analyst, this episode offers practical insights on how expertise, content, and influence intersect in modern B2B markets.

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