The B2B Creator Foundation

Welcome to the very first episode of LAF: The B2B Influencer Podcast , where LinkedIn, influencer marketing, and the creator economy collide.

In this kickoff episode, meet the team behind Les Années Folles, a leading B2B influencer marketing agency connecting brands with expert voices on LinkedIn.

We introduce who we are, what we do, and why we believe B2B influence is reshaping how brands build trust and drive results today.

Our main focus? What exactly is a B2B creator? We break down what defines a true B2B creator versus a traditional influencer, how LinkedIn creators deliver value beyond follower count, and the key skills brands should look for when partnering with thought leaders.

Inside this episode:

✔️ Get to know the story behind Les Années Folles — from its Roaring Twenties-inspired name to how history and digital marketing collide in our agency's DNA.
✔️ Discover what makes a B2B creator different from a traditional influencer and why audience alignment, authenticity, and engagement quality matter more than follower count.
✔️ Learn how brands can identify the right LinkedIn creators for their campaigns — including key vetting criteria like industry relevance, content style, and past collaborations.
✔️ Explore why LinkedIn's precise B2B targeting and trusted professional networks make it the ultimate platform for modern influence marketing.

If you're a marketer, decision-maker, or creator navigating B2B partnerships, this episode sets the stage for actionable insights, real strategies, and expert conversations — all designed to help you leverage LinkedIn influencer marketing effectively.

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