Putting AI Tools to Work for Your Marketing Team
On November 30th, 2022, ChatGPT changed the world.
Just months before, Dave Hunt, Director of Digital Marketing Communications and Creative Director at Old Dominion University, had been developing a large-scale email marketing campaign at another university.
Dave discovered that the months of work that went into creating it could all be done in minutes now. It hooked him into looking at how to use generative AI further to keep his new team at ODU doing the creative work instead of grunt work.
In an episode that will change the way you think about using generative AI with your team and how it factors into the marketing of your college or university, we’ll discuss:
[8:32] Focusing on the tasks AI can’t do
[22:38] Enhancing audience engagement with prospective students
[28:34] The challenge of authenticity with Gen-Z and Gen Alpha
[33:42] Achieving brand voice alignment when using AI
Check out these resources we mentioned during the podcast:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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