How to optimize the metadata for your podcast

🔥 In less than 6 minutes, find our best Marketing Tips to optimize your podcast metadata! 🔥

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Metadata... It's a word that can be scary 👻

Yet metadata is an indispensable element when creating a podcast or even when publishing an episode. 

Today in TIPS 🎺 we're going to see how to properly master all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they listen to your episodes. 🎧

You'll see, your metadata are a real weapon to boost the visibility of your podcast and recruit new listeners:

1️⃣ By properly optimizing the SEO of your metadatas, you can capture potential listeners who may not have had the primary goal of listening to a podcast. With the right referencing your podcast can quickly fall into Google searches!

2️⃣ A good show and episode description can be the final push to convince a listener to press play:

✔️ Start with a catchphrase reminding them of something your target already believes or agrees with

✔️ Then add the necessary information to describe the main topics covered in your podcast

✔️ Finish convincing your audience by sprinkling in key elements about the frequency of your show, the format of your podcast and, why not, examples of prestigious guests

⚠️ On the other hand, there are some rules to follow so that your metadatas are optimized to the maximum:

❌ Do not repeat the title and the author's name in your description.

❌ Don't write your keywords one after the other, without logical order.

❌ Don't include the numbers of each episode in their title.

One last tip for optimizing your metadata: use Tags＃

Tags, are considered a bit like labels that help your audience discover the episodes of your podcast.

On Ausha, when you upload a new episode to the platform, you can fill in up to 20 tags. Find out more about Ausha 👉  https://bit.ly/Ausha-co-tips

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What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips

Hosted on Ausha. See ausha.co/privacy-policy for more information.