Building a Marketing Culture That Embraces Change

Season 6 - Episode 194

How do you foster a culture of innovation in higher ed marketing? In this episode, we sit down with Matt Metzger, Chief Marketing Officer at Grace College, to explore the institution’s rebranding journey and the launch of Grace Solutions. Matt shares how his team is embracing fresh marketing strategies, overcoming challenges, and driving engagement through bold, community-focused initiatives. From creative storytelling to student-centered branding, this conversation is packed with ideas and strategies to help higher ed marketers make a lasting impact.

Listen now to learn:
✅ How embedding a view book inside a journal became a game-changing marketing move
✅ How to foster a culture of innovation by encouraging experimentation without fear of failure
✅ The research and community engagement that shaped a successful rebranding process
✅ Leveraging the athletics logo strengthens institutional branding
✅ The hidden challenges of rebranding, from costs to logistical hurdles

Join us as we discuss:

02:19 - Innovative Marketing Strategies at Grace College

06:21 - Fostering a Culture of Innovation

11:19 - The Rebranding Journey of Grace College

19:58 - Introducing Grace Solutions

25:28 - Future Vision and Final Thoughts

---

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

Hosted by Ausha. See ausha.co/privacy-policy for more information.