Why Community is the New Conversion Tool in Higher Ed Marketing

ZeeMee Summer Series - Week 3 of 4

Building community is your new enrollment strategy. In this episode, Bart Caylor sits down with Vanessa Didyk, CEO of ZeeMee, to explore how student-driven community is transforming the enrollment funnel. Vanessa shares the story behind ZeeMee’s evolution and why today’s students crave authentic peer connections long before they set foot on campus. From real-time behavioral signals to predictive modeling, the conversation reveals how community engagement isn’t just a feel-good initiative, it's a strategic, data-backed tool that boosts yield, reduces melt, and lightens the load for enrollment teams. If you’re looking for smarter ways to connect with Gen Z and convert intent into action, ZeeMee is for you!

🎧 Listen to Learn:

✅ Build authentic student communities that naturally drive enrollment and engagement
✅ Use real-time behavioral signals to predict which students will apply, commit, or melt

✅ Ease staff workload by shifting early engagement to peer-driven, self-sustaining communities
✅ Treat community as a top-of-funnel strategy that delivers long-term yield results
✅ Start small with predictive data and still see measurable impact on enrollment goals

Join the Discussion:

02:02 The Evolution of ZeeMee as a community building too

05:25 Building Community Among Students

10:09 Understanding Behavioral Signals for Enrollment

14:40 The Impact of Recruitment Intelligence

17:58 Mitigating Melt Risks with Data

22:25 Community as a Top-of-Funnel Investment

ZeeMee is the #1 student community app, used by millions worldwide. It’s where Gen-Z connects and where colleges drive 2x the apps, 3.6x the yield and half the melt.

ZeeMee analyzes tens of millions of data points on each student in real time, giving colleges access to the largest set of student behavior data and the most accurate predictive model in Higher Ed today.”

Join the movement at ZeeMee.com.

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