When Brands Meet Consumers: A Data-Informed Approach to Customer Analytics

Customer analytics are critical to understanding consumer behavior, preferences, and market trends. So lots of businesses pay top dollar to data research partners to help them gain insight into their brand’s patrons. 

But Ian Dewar, Senior Director of Global Strategy atAnthropologie, believes most companies have all the data they need right under their noses. They just have to do a little digging.

Ian pulls back the curtain on how his organization orchestrates consumer data to enhance customer loyalty and promote greater collaboration across internal teams.

Join us as we discuss:

- [00:06] Why all the data you need for customer analytics is under your nose

- [12:30] A data-informed approach to customer loyalty

- [25:25] Collaboration across internal functions and talent development

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