The Death of Third-Party Cookies: A Grim Dark Future for Data?

The demise of third-party cookies in Google’s Chrome internet browser is nearly upon us, but how will it really impact ad vendors and e-commerce platforms? 

Will mounting regulations and data privacy concerns cause a massive paradigm shift in digital marketing? Is Google's pivot simply a power play to corner the analytics market under the guise of discretion?

Intent aside, Donal Casey, Senior Consultant at Intevity, thinks the event will lead to some tough conversations within marketing departments about the intentionality behind data usage. Tune in as Donal helps us break down what the death of third-party cookies will mean for the future of data analytics. 

Join us as we discuss:

• [2:48] What Google Analytics stands to gain from the Cookie revolution

• [12:18] How third-party vendors might respond to new data protocols 

• [24:08] Performance concerns and the future of zero-party data

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