E-Commerce Tactics: Chase What Your Audience Is Looking For

Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and delivering on their expectations.

Kathleen Stockham, Chief Marketing Officer at South College, may have only been involved in the higher ed space since 2022. But she’s leveraging her experience with companies like Verizon to supercharge their school’s digital campaigns.

In this episode, we explore how your school’s marketing team can incorporate e-commerce solutions that go beyond brand awareness.

Join us as we discuss:

• [5:13] The need to understand touchpoints in the student life cycle

• [12:34] Guerilla marketing tactics that actually move the needle

• [21:43] Competency-based education that makes students’ lives easier
  

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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