Intentional Branding: A Messaging Strategy That Resonates

Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. 

Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes the importance of consistent messaging, intentionality in brand communication, and building a high-capacity team that embodies the university’s mission. 

Tune in to discover practical insights on how your institution can stand out in a crowded higher ed space through intentional and consistent branding.

Join us as we discuss:

• [1:30] How a university president’s speech became a marketing slogan

• [8:34] Keeping messaging on-brand through consistent communication

• [15:48] The secret to a fulfilled, high-performing marketing team
  

Check out these resources we mentioned during the podcast:

• The 6 Types of Working Genius by Patrick Lencioni

• The Speed of Trust by Stephen Covey

• Smart Brevity by VandeHei, Allen, and Schwartz

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

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