00:00 / 01:11:26
#1 Mission First episode 28 Paul Goodenough Rewriting Extinction
#1
Mission First episode 28 Paul Goodenough Rewriting Extinction
#2
Don't try and get stars to care about your mission. Find the stars who are already aligned to it and actively want to help.
18:36
#3
What would make me stop scrolling? Media loves a new angle
24:02
#4
Video brainstorming session
28:17
#5
Relate the story to the lives of the audience
36:43
#6
Give your character a voice
39:06
#7
Don't make your story worthy or overly intellectual
41:46
#8
Don't assume people care like you do
45:44
#9
Don't give up, storytelling isn't a science
50:05
28. STORYTELLING How to use stories to reach 115M people without ads and collect 1.7M€+ of donations (Paul Goodenough, Rewriting Extinction)
TODAY'S EPISODE
How can we make people more aware of the extinction risks on the animals of this world, get people to care about it, to change, and also to raise money to protect these animals?
My guest today, Paul Goodenough realized that environmentalism is too often not something on the menu. People are too caught up in their everyday lives, they don’t have the time, they do not know how to help.
So he came up with Rewriting Extinction, a comics book collection with stories to change the world. In a few frames, their comics help you understand the issue, relate to it, and get a tangible action you can take today.
Their mission is simple: change, protect, restore, inspire.
With his mission, Paul has managed to attract a panel of stars like the comedians Ricky Gervais, Andy Serkis (Gollum from Lord of the Rings for those who don’t know), Jane Goodall, Peter Gabriel, and in total more than 300 creators to contribute to these stories.
Without spending a penny on ads, Rewriting Extinction managed to reach 115M people and collected 1’480’000 pounds in donations.
💡Paul is a great producer and a storyteller so in this episode we discussed about:
Are you ready? Let’s go!
Resources:
Paul Goodenough Linkedin
Rewriting Extinction site
Books:
Don’t make me think by Steve Krug
Business Model Generation by Alexander Osterwalde, Yves Pigneur
The dog comics discussed in the episode
⚡️⚡️⚡️DONT MISS the best of season 1 ⚡️⚡️⚡️
= 10 episodes of less than 10 minutes to download and listen to here.
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