Everybody Wants to Be on a Winning Team: Confrontation and Caretaking in Higher Ed Marketing
Higher ed creative teams have seen incredible changes since Covid, for better or worse. We saw a shift that included a greater appreciation for work-life balance for employees, but is there a point when leadership’s focus on caretaking hurts more than helps?
WAYNE BARRINGER
Wayne Barringer, Founder of Jaro Group, believes many higher ed marketing leaders have lost sight of their North Star, and their teams know it.
Wayne’s harrowing climb up Mt. Kilimanjaro in 2018 gave him a unique perspective on confronting the fear of the moment. Now, he’s using that insight to help unlock leaders’ superpowers so they can get the most out of their higher ed creative teams. And it starts with pausing to take in the view. Â
Join us as we discuss:Â
- Why higher ed leaders need to find the courage to pivot (5:02)
- A strategic view of getting back to your school’s mission (9:45)
- Confrontation and how to deal with elevated stakeholders (17:20)
Check out these resources we mentioned during the podcast:
- Jaro.Win
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.
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