Behind the Numbers: U.S. News And World Report “Best Colleges” Rankings

Step right up as we unpack the U.S World News College & University Rankings.

There’s methodology, there’s branding, but how does it all work together, and what other factors affect your school’s ranking?

We’re talking to Adam Stoltz, Director of Enrollment Marketing at the University of Idaho. Adam wrote his dissertation on the U.S News and World Report’s Rankings subject, expanding on its history and relevancy.

In this episode, we break down the mechanics and mysteries of college rankings.

Join us as we discuss: 

- The history of the U.S. World News Rankings (4:49)

- How the rankings stay relevant (10:49)

- Ranking methodology changes (19:26)

- Other college ranking entities (34:50)

Check out these resources we mentioned during the podcast:

- U.S. World News & Report

- InsideHigherEd.com

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

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