30) #ByTheBook: Positioning Your Brand Beyond Commoditization

What’s your financial brand’s purpose?

Purpose guides and gains support for your digital growth… 

But be warned, straying too far from it could lead to ruin.

Just look at what happened to Tom’s Shoes.

In the latest episode of Banking on Digital Growth, I take a look at why purpose is the bulwark standing between your brand and the sterile commoditization that can destroy it. 

I go over:

-How commoditization led to the downfall of Tom’s Shoes

-How to avoid the same fate for your financial brand

-How to get back to (or begin) banking on purpose

You can find this interview, and many more, by subscribing to Banking on Digital Growth onApple Podcasts, on Spotify, orhere.

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