42) #ByTheBook: Purpose Can Power Your Financial Brand Internally

Purpose can power your financial brand. But your purpose is fragile if it's not backed up by process and by proof.

On this episode of Banking on Digital Growth, I continued our earlier conversation about the idea of banking on purpose. This time, we talked about the internal power of purpose.

I discussed:

• Why purpose-driven thinking is key for internal stakeholders
• The four elements of a purpose statement
• The story of Aspiration, a purpose-driven financial brand that began in 2015 and has raised $100 million in capital
  

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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