127) #ClarityCalls: What to Do When Leadership Doesn’t Set Clear Goals

Anyone with young children understands how much exploration and discovery we lose as adults.

But many financial brands need to start thinking like a kindergartner again.

That’s because when it comes to digital growth, curiosity is a key competitive advantage.

In this Clarity Calls episode, the curiosity of my guest, Abby Boggs-Johnson , Digital Marketing Officer at Western State Bank , leads her to ask an important question:

How do you get leadership to define what matters most to them?

We discuss this question and arrive at some key insights, including:

- The pros and cons of starting with a blank slate

- How to think about metrics and KPIs

- How to use the GRO (growth, roadblocks, opportunities) framework as a map for your digital growth journey

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify , or here .

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