130) #InsideDigitalGrowth : 3 Keys to Gaining Buy-In for Your Digital Growth Journey

Before you can set sail on your digital growth journey, you need everyone onboard.

For many financial brands, it’s leadership who are afraid to board the ark…

Even as the world they’ve always known floods around them.

In the latest solo episode, Susan, a CMO at a Midwestern financial brand, writes to ask how to get buy-in from such change-resistant leaders and start a digital growth journey toward a better, brighter future.

In this episode, I cover:

- Why leaders cling to what they know — even when they know it’s no longer viable

- The 3 most important first steps on your digital growth journey

- Why digital growth is a mindset, not just a technology purchase

- The value of a 90-day plan

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

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