314) You’re Not Selling Financial Products, You’re Selling Shortcuts

Financial brands no longer have the luxury of controlling the buyer journey.

Oftentimes a customer’s decision has already been made by the time they reach out to your financial institution.

What if you could influence that buying journey even if the customer didn’t realize it.

With today’s consumer wanting shortcuts and support from their financial brand, the process to help your financial brand control that narrative is far simpler than you think.

Join us as we discuss: 

- How content fuels your bank’s digital growth engine [4:16]

- Mapping your buyer’s journey so you are a guide, not a seller [8:07]

- How ratings, especially from 3rd parties, can help you take control of the buyer journey and increase your credibility [14:49]

- Making value added your number one priority like Amazon [17:31]

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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