119) #ExponentialInsights: Being Human at Every Turn - Sales & Customer Experience

When was the last time you were happy to get an automated email? Probably… well, never. Right? 

Meanwhile, sales is rarely held accountable for the terrible customer experience they create. 

We can do better. We just need to be a little more human. 

My guest today,James Gilbert, Head of Marketing - CRMNext, is a big believer that more empathy — more humanity — in business is the only path forward for financial brands in today’s world.

In this episode, we discuss:

- How to have better conversations

- How to infuse more humanity into your brand

- The three pillars of a successful marketing team

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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