52) #DigitalGrowthJourneys: Wise Investments Just Take the Right Motivation w/ Ben Soppitt

We all like buying new things; it’s human nature.

We know we shouldn’t spend frivolously — but we do anyway.

Why can’t saving money be as fun as spending it?

That’s the question that led Ben Soppitt, Founder and CEO at Unifimoney, to create a financial product that motivates people to save.

What we talked about:

• How young affluent professionals are being gouged by traditional banks
• Why poor financial habits are caused by lack of motivation, not lack of infrastructure
• How Unifimoney makes finance fun

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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