52) #DigitalGrowthJourneys: Wise Investments Just Take the Right Motivation w/ Ben Soppitt

We all like buying new things; it’s human nature.

We know we shouldn’t spend frivolously — but we do anyway.

Why can’t saving money be as fun as spending it?

That’s the question that led Ben Soppitt, Founder and CEO at Unifimoney, to create a financial product that motivates people to save.

What we talked about:

• How young affluent professionals are being gouged by traditional banks
• Why poor financial habits are caused by lack of motivation, not lack of infrastructure
• How Unifimoney makes finance fun

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Hosted by Ausha. See ausha.co/privacy-policy for more information.