33) #ByTheBook: How to Escape the Commoditization Trap
You're committed to helping others create a bigger, better, and brighter future.
How do I know? Because you're driven by a purpose. You put transformation of people over the transaction of dollars and cents. Purpose-driven brands are outperforming traditional ones, and that's what this episode of the Banking on Digital podcast is all about.
On this episode, I shared insights from my best-selling book Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands.
I talked about:
- How TOMS built a business around a purpose and then forgot it
- Why banking on purpose is an accelerant for future digital growth
- And how Bombas has replaced TOMS as the purpose-driven brand for banks and credit unions to emulate
You can find this interview, and many more, by subscribing to Banking on Digital Growth onApple Podcasts, on Spotify, orhere.
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