3) #ByTheBook: Does the World Really Need Another Book?

In 2010, Google calculated the number of books ever published to be an impressive 130M.   

So, the question is:Does the world really need another book? 

Specifically, does it need another marketing book?

It’s a question I grappled with while writing my upcoming book “Banking on Digital Growth,” well before COVID-19 hit.

Ultimately, I realized I needed to write it to help financial brands unlock the secrets of digital growth. 

In today’s episode, I explain why it’s even more important now.

You can find this interview, and many more, by subscribing to Banking on Digital Growth onApple Podcasts, on Spotify, orhere.

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