105) #ExponentialInsights: Content Creation: The Skill of the Decade
Content creation will be the number one most in-demand skill over the next decade.
If you want to maximize your digital growth potential, you need to master creating killer content.
But where do you start?
To answer that, I turn to someone who has built an incredible brand YouTube with phenomenal content: Jennifer Beeston, SVP of Mortgage Lending at Guaranteed Rate.
She joins the show to share the insights she picked up along the road to 4.5 million views on YouTube.
We discuss:
- Why YouTube can help you maximize your digital growth potential
- Why you need to work with compliance when launching your content
- Why it’s not about the views, it’s about the conversion
Check out these resources we mentioned during the podcast:
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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