103) #ExponentialInsights - It Takes a Village: Why the Best SEO Is Local

The rumors of SEO’s death have been greatly exaggerated…

Probably by people who aren’t doing it right.

Today’s guest understands better than most the right way to approach SEO. Scott Gardner, Founder at New Media Advisors, joins the show to teach you how to nail that approach.

We discuss:

- Why all SEO is local

- The advantages smaller institutions have over their large national competitors

- Why you need to interview the experts if you want to craft killer content

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

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