87) #ExponentialInsights: How Brain Chemicals Affect Banking Choices

Your conscious brain is ruled by your subconscious brain, which does between 95% and 99.999% of the work. How does this affect your decision making?

In this Exponential Insights episode of Banking on Digital Growth, I interview Melina Palmer, Founder and CEO at The Brainy Business, about marketing and the human brain.

What we talked about:

- The conscious vs. the subconscious

- The most influential brain chemical in marketing

- How to get people to change their behavior & the IKEA effect

Check out these resources we mentioned during the podcast:

- Melina’s book

- Melina’s podcast

- Benjamin Hardy’s book

- Melina was my guest previously on Ep. 29

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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