117) #ExponentialInsights: Why You’ve Been Overlooking the Female Financial Market
It was only a 1988 bill that allowed women not to have a male signature for their business loan. Women just haven’t had the same generational runway that men have had, especially when it comes to business and finance.
In this episode, I interview Brian Harris, Executive Creative Director at Bradley and Montgomery, about growing a niche market and improving our marketing messaging to women.
Brian talks with me about:
- The size and nature of the perceived financial gap
- How FinTech has fostered an attitude of empathy
- Representation: showing a 27-year-old woman shopping for a home
- Being where your growth market is
Internalizing your goal of understanding what you’re saying to women
Related Episodes
https://www.digitalgrowth.com/podcast/banks-and-credit-unions-consumer-marketing-niche- Ep. 115 w/ James Robert Lay
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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