39) #ByTheBook: This One Word Determines Where People Buy Financial Products

Can I trust you?

That's the question your customers and prospective customers are asking. And you can't answer their question with a broadcast marketing strategy focused on commoditized products.

Instead, you have to use the fundamentals of neuroscience and gain access to your customer's reptilian brain. I share my thoughts on how to do that in this episode of Banking on Digital Growth.

I talked about:

• The three levels of connection in all human relationships
• The two ways you build trust
• How to use neuroscience to increase customer loyalty to your financial brand
  

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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