113) #ExponentialInsights: Building Your Website’s Financial Brand w/ Laura Dolan
I’m turning the tables on you in this one. After over 100 episodes as your host, I surrender that seat to Laura Dolan, Senior Content Marketing Manager at Optimizely, as she interviews me about building a website that sells.
In this episode we discuss:
- Why a glorified online brochure won’t cut it for your website
- Strategies for calls to action (CTAs)
- Cognitive load and intrinsic cause
- Trust, video, and communication techniques
- Behavioral economics and building your content strategy gear-by-gear
Check out these resources we mentioned during the podcast:
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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