240) #ExponentialInsights - Story-selling: Targeting Your Audience Through Decentralized Communication

Decentralized marketing communication is trending upward. 

To capture the attention of niche audiences, financial brands are spreading their wings in crafting their storytelling narrative. But with an abundance of communication opportunities, it’s easy for banks and credit unions to muddle their message. 

Sarah Cooke (https://www.linkedin.com/in/sarahsnellcooke/), Founder of Cooke Consulting Solutions (https://www.cookeconsultingsolutions.com/), tells us why a solid communication strategy is essential in marketing and how your financial brand can lay the groundwork for good “story-selling.”  

Join us as we discuss:

Transformational patterns in communication over the last decade (4:21)

The marketing-communications relationship (14:27)

Preparing a crisis communication plan (26:27) 

Check out these resources we mentioned during the podcast:

Cooke Consulting Solutions

sarah@cookeconsultingsolutions.com

Sarah Cooke 

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.  

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