37) #InsideDigitalGrowth: Battle With the Big Banks: Content Marketing Gives You a Competitive Advantage

How can content marketing help community banks and credit unions compete with the big banks?

Lauren asked that question, and I answered it on this episode of the Banking on Digital podcast. There is no better way to get close with your prospective account holders in a digital world than through content, and there's no better way to retain account holders in a digital world than through content and community institutions.

I talked about:

• What a digital community is and how to build one
• How the acronym ALL (Ask, Listen, Learn) can help you go all in on your digital marketing
• Why small, focused institutions can build communities faster than big banks
  

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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