388) Mastering Influence: Redefining Marketing in the Digital Era

The marketing landscape is continuously evolving, creating uncertainty about the role and perception  of marketing professionals. 

Recent discussions, particularly on platforms like LinkedIn, highlight the shifting sands of the marketing landscape,  which has led to a declining interest in marketing majors or courses across university campuses. 

On this episode of the Practical Perspective series, we’ll discuss the future of marketing and how individuals, teams, organizations can redefine marketing in the Age of AI. 

Join us as we discuss:

-The Decline of Marketing in Academia (02:21)

-Marketing's Identity Crisis and the Role of AI (04:46)

-Embracing AI: Fear, Fight, or Friend? (30:51)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

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