252) Sell Yourself: Having a Sales Plan for Your Personal Brand

Your personal brand is a superpower. With positive nurturing, your brand can move mountains in financial services because people trust other people.

But before you can sell your financial brand’s product to your customer, you have to sell yourself first.

Dr. Cindy McGovern , CEO of Orange Leaf Academy and author of Sell Yourself, tells us why every financial leader and lender needs to look in the mirror and reflect on their personal brand.

Join us as we discuss:

• The conflation of individual versus corporate branding (10:42)
• Cultivating self-awareness in personal branding (24:07)
• Why people tend to sell themselves short (36:07)

Check out these resources we mentioned during the podcast:

• Dr. Cindy
• Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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