160) #ExponentialInsights: The Only Future for FIs: Truly Knowing Your Customers

Financial brands need to start taking millennials seriously because, pretty soon, they’ll be your biggest customers.

Those who don’t will be unprepared for the future and, ultimately, left in the past.

But, it’s a generation who has some pretty high expectations — and the research proves it.

Today, I’m discussing that research with the very people who conducted it, Jake Tyler, Niamh Cunningham, Shayli Lones, to learn what it says and, more importantly, how you should respond.

Join us as we discuss:

- Why truly knowing your customer is the key to any financial brand’s longevity

- Why trust is is the most valuable currency for your customers

- Why you should look not to other financial brands, but to the Amazons of the world for delivering remarkable customer experiences

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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