77) #ExponentialInsights: Your Customers Are Human, Serve Their Emotional Needs Ft. Eric Berg

You can have the fanciest digital tools at your fingertips, but if you don’t serve your customers’ humanity, you’re going to fail.

In the new financial landscape, EQ beats IQ every time.

My guest today, Eric Berg, Founder and CEO at Netgiver, is an expert at upping your emotional intelligence and helping you better serve your customers’ emotional needs.

In this episode, we discuss:

- Why financial brands need to focus on emotional needs

- Why loyalty, trust, and affinity all stem from emotional connection

- Why your brand must stand for something

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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