40) #InsideDigitalGrowth: How Effective Are Focus Groups in Digital Marketing Strategy?

One in three Americans loses sleep over financial problems, but they're too embarrassed to talk about it.

Yet when financial brands want to know what their customers think, what do they do? Ask them to talk about it.

This approach cannot work.

In this episode of Banking on Digital Growth, I address three pitfalls of digital focus groups and then provide a clear path to getting insights that create value for your financial brand and the people you serve.

I talked about:

• Why people make the decisions they do when buying financial products
• How people make those decisions
• Why focus groups hone in on the wrong things
• How to uncover the greatest insights for your financial brand
  

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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