31) #InsideDigitalGrowth: The Digital Advertising Industry's Dirty Little Secret

I predicted the demise of digital ads three years ago. And I was right.

Recent changes to Google's ad policy have added restrictions around targeting, and the federal government is cracking down harder on big tech. In light of all that, are digital ads still worth it?

On this episode of the Banking on Digital podcast, I answered a question from Michael about digital ads — the industry's dirty little secret.

I talked about:

• Why the coming cookie apocalypse will change the ad landscape for financial brands
• Two things you can do to stay on top of Google Ads' new policy
• What will replace ads in the digital marketer's toolbox

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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