91) #ExponentialInsights: Content Marketing Brings Empathy to the Digital Channel

The pandemic has proven the value of content marketing for financial brands — it’s how you educate and empower your account holders, and how you bring a sense of empathy to the digital channel.

That’s why today’s guest on the show — Shondell Varcian, CEO & Founder at Varci Media, is an expert in using content to better serve customers and she shares her secrets in this episode.

We discuss:

- Why content marketing allows you to meet your customers where they are.

- How to tailor content to educate specific customers

- Tips for learning your target audience effectively

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

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