36) #ByTheBook: Your Purpose Is More Important Than Your Vision

Most financial brands know they need a vision statement. 

But vision isn’t the same thing as purpose. 

And if you don’t learn the difference, it’ll cost you. 

In this episode, I explain:

• The difference between vision and purpose
• What to do to bridge the digital experience gap
• Why conscious capitalism is the path forward

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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