121) #ClarityCalls: Transform Your Marketing Team for Personalized Content

How do marketing teams and their supporting departments need to transform to have an infrastructure conducive to one-to-few communication?

That question comes from today’s guest, Bradley Blue , Vice President, Digital Marketing at Logix Federal Credit Union , and in this episode, I go over exactly what it takes, including:

How to overcome the difficulty of creating content operations

How to be proactive while retaining the ability to be reactive 

How to make sure your technology helps you achieve your marketing goals

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts , on Spotify , or here .

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