232) #ExponentialInsights: Customer Loyalty in Finance - Keeping Score with Apex
Many financial institutions have lost the emotional connection with their clients, so some of the brightest minds in the industry have started keeping score.
Marc Whitehead (https://www.linkedin.com/in/marc-whitehead-9a37246/) and Nick Bond (https://www.linkedin.com/in/nick-bond-9236953/), co-founders of Emotive Technologies and The Apex Scoring System (https://www.apexscore.ai/), spoke with us about what they found in their 2022 U.S. Banking Industry Loyalty Report.
Join us as we discuss:
What drove Marc and Nick’s team to commission the report (4:34)
Emerging patterns throughout customer loyalty in financial services (15:53)Â
How to bridge the emotional gap in customer expectations (23:06)
Check out these resources we mentioned during the podcast:
- 2022 U.S. Banking Industry Loyalty Report (https://get.apexscore.ai/bankloyalty/)
- Apexscore.ai
- Marc@apexscore.ai
- Nick@apexscore.ai
You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at DigitalGrowth.com.Â
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