12) #ByTheBook: The Humanity of Digital Growth
The most important element of digital growth is not technology.Â
It’s not sales.
It’s not marketing.Â
In fact, it’s something ancient. Something that’s missing in almost every conversation that happens in every boardroom across the country.Â
Humanity.Â
I’ve talked before about how you can generate 10X more loans & deposits.
But 10x growth is only made possible through 10X thinking.Â
And any digital growth strategy that doesn’t place human connection at its heart is at best only half of a strategy.Â
I’mJames Robert Lay, CEO ofDigital Growth Instituteand author of Banking on Digital Growth,Â
What I talk about:
-Why only 15-20% of financial brands are “Digital Haves”Â
-The secret to digital growth that is missing from most conversations
-How to take your marketing team from underestimate to invaluable
-Why digital growth is about so much more than marketing and sales technology
This episode is hosted byJames Robert Lay Founder and CEO atDigital Growth Institute
You can find this interview, and many more, by subscribing to the Banking on Digital Growth onApple Podcasts, Stitcheron Spotify,Google Playorhere.
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