The Challenges of Going Digital Across 400+ Brands

For most companies, transforming their digital presence is hard.

So, digital growth when you have 400+ brands in your portfolio may seem impossible…

But you can not only pull it off, it can be a resounding success — as long as you master the art of prioritization.

Today’s guest, Jeanine Sipp, is part of a team that did just that. As Director of Digital Experience & Marketing at Sazerac, they were responsible for revitalizing their approach to digital.

In this episode, we discuss:

• Why prioritization is the key to any transformation with such a large portfolio of brands
• The snowball effect of each partnership becoming a case study for the next
• Avoiding the costly mistake of thinking a bigger tech stack is how to do digital

Craving more? You can find this interview and many more by subscribing to C-Suite Blueprint on Apple Podcasts , on Spotify, or here.

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