Chapters
#1
Meet Chris & Refine Labs
01:04
#2
The problem with CAC & CAC Payback in B2B tech
07:15
#3
Refine Labs' approach to website and demand gen strategy
14:28
#4
What Chris wishes more B2B tech websites would do
17:16
#5
Why PLG struggles with ABM (and vice versa)
24:05
Rethink Your ABM & Website Strategy (Listen Up PLG!)
In this episode, Adam sits down with the veritable Chris Walker, CEO of Refine Labs, to talk about B2B tech GTM issues, the misconceptions most have on CAC and CAC payback, why PLG struggles with enterprise ABM motions (and vice versa), and how marketing website can help.
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