The Steep Cost of Disregarding Transparency in Tuition

We talk with a lot of guests about college admissions from the higher ed perspective, but what can we learn from having the conversation from a secondary school angle?  

In this episode, Chris Cleveland, Principal at Wesleyan School, shares his perspective on how colleges can transparently and effectively market themselves to prospective students.   

We discuss:

• How to effectively market to high school students and their families
• What the benefits are of a personalized approach
• Finding the balance between outcomes and experience    

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.  

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