The Functional Case for Headless Commerce

The pandemic pushed a lot of online retailers towards headless commerce.

First of all, what IS headless commerce?

Well, it’s a term coined by Dirk Hoerig back in 2013 to describe e-commerce that allows for the customer-facing areas of a sales platform to be updated without messing around with the back end.

Some eCommerce companies see it as an easy scaling method, but is it right for your business?

Furqan Munir, Head of Product at fabric, tells us how headless commerce can revolutionize the online shopping experience and help companies orchestrate front-end efficiency.

Join us as we discuss:

• How headless commerce is influencing brand storytelling (8:30)
• Legacy systems and their place in headless commerce functionality (16:00)
• Managing cross-industry eCommerce platforms (24:17)

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